June 09, 2003

drinking and driving

I thought the sun would do me good. So i took my tray and sat out in the atrium. The worst food is the best food for a hangover. and the only thing i could think of was the staple of america, McDonald's.

Having said that; -believe me, i of all people see the irony in the situation i am explaining:

I sat there at the table by myself. someone somewhere recently told me that they feel less lonley eating in a resturaunt alone than eating home alone. either way, i was alone. but prada kept watch on me from out of the back window of my jeep in the parking lot.

and being alone in the resturaunt, i was reading the newspaper. It was on the front page of the business section. just a little side bar near the bottom of the page. the front spread was devoted to the Ford Motor Co. turning 100 years old this summer. and at the bottom of that page was this factoid:

"More than half the people in a Yahoo! survey said they would not buy a car without cup holders. Another third said mirrored visors were mandatory."

I looked up into the light shining in through the atruim, put my down my Quarter Pounder [which is probabally 90% of the same chemical compositon as a Burger King Whopper] and sighed a regretful sigh of relief:

"maybe there is still a future for design." i said out loud.

The mere fact that the Columbus Dispatch was printing news from Yahoo! was perfect.

The more homogenized products become, the more design will set them apart. Take a walk down the cereal aisle at a grocery market, a quick browse of any newspaper, a good look at the beer on tap at any bar, or in this case, a stroll through any new car lot. What sets them apart? :not the ingredients label, the words printed in the colums, nor the alcohol content, or even the engine under the hood. What sets otherwise identical products apart are the packaging and presentation.

I remember in the height of woody's learning curve at abercrombie, he looked at the tag on the back of my what-have-you brand name shirt.

"huh." he said. "vendor number 0967812. that is the same manufacter from singapore we use at work. "

leave it to woody to keep my perspective and skeptical outlook on consumerism healthy.

As i threw away the pile of trash on my tray that roughly equaled the amount of food it was wrapped around, i thought about how much of what i eat, drink, wear, and buy is distinguished most by what is wrapped around it. take away the wrappers in the world, and what is left? a lot of hamburgers that taste a lot alike, severed by workers wearing the same t-shirts who drive to work in the same car, who take their brakes to smoke the same cigarettes and read the same news.

I have been warned before of my cynism. So i just smiled at the lady taking out the bags of trash to the dumpster. (isn't it ironic that the only thing that makes McDonald's reconizable is the only thing you throw away there?) and walked back out into the parking lot, hopped in my $18,000 cup holder with my coke [or was it pepsi?] and drove off.

Posted by Todd Roeth at June 9, 2003 12:17 AM
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